来源：环球教育 | 点击量：次
By giving out cash incentives of up to 10 million yuan, Jingdong encouraged customers to share?cash vouchers?with friends via Wechat.
“现金红包”就是cash voucher，随着micro blogs（微博）及Wechat微信的流行，像京东及天猫也图利用这些social networking sites（社交网站）来扩大双十一活动的影响力。“Double Eleven”（“双十一”）已经成了annual shopping gala（一年一度的购物狂欢会。
Singles Day falls on every November 11th, and as the name indicates, this relatively new holiday is one exclusively for people who are still living the single life. I was a bit surprised when I googled 'Singles Day' on the Internet, to find that China is the only country in the world that has set aside a special day for singles to celebrate their lives.每年的11月11日是“光棍节”。节如其名，这个新鲜的节日是专门为那些还过着单身生活的人们设立的。我在谷歌上搜索一下，惊讶地发现中是世界上唯一一个专门为光棍们设立节日的。
双十一(Double Eleven)熬夜抢货后，接下来就会一直盯着货品的一个发货状态，“怎么还没到啊”，“今天又没到啊”，“是不是丢了？”其实不仅仅是我们中人有这种叫做包裹焦虑的心里， 外人也有同样的包裹焦虑，尤其是在节前。这种忐忑的焦虑心理就是“节日包裹焦虑症”，英文表达是holiday package anxiety。当然他们期待的是在Christmas 前收到包裹。
三、备战雅思准备节日话题---双十一(Double Eleven Day)
1. What’s the origin of Double Eleven Day?
An old story goes that once there were four single men, leading very boring lives. None of them were married, or had lovers, or did anything exciting. They just sat around all day and played Mahjong.
One day they played Mahjong from 11 in the morning until 11 at night. During the game, no matter who won, the winning card was always the 'four columns' card (the card shows four independent, parallel columns in two lines). Even more of a coincidence, it was Nov 11, or 11/11. In order to commemorate the day, they nicknamed it Singles Day.
2. What sort of activities people usually do on Double Eleven Day?
Singles Day was first celebrated at various universities in Nanjing, capital city of Jiangsu Province during the 1990s. It got the name Singles Day because the date is comprised of four "ones". These college students have since graduated, and carried their university tradition into society. Singles Day is now a special day for all fashionable youths.
The main way to celebrate Singles Day is to have dinner with your single friends, but it's important that each person pay their own way to show their independence. People also hold 'blind date' parties in an attempt to say goodbye to their single lives.